Channel Packaging

This is a part of a pitch that I made for the packaging of the channel Sony Max.The channel believes in reflecting the rich aesthetics of Hindi Cinema and captures colour and warmth.Its presence is youthful,energetic,dynamic,aspirational and family oriented.

The basic idea was "entertainment" with its base of films and cricket.The flavour had to be energetic,vibrant and clutter breaking.

"Biscope" used to be considered a very interesting form of entertainment across various age groups in India.With very ornate ,yet crude and hand made design motiffs it also had a mass appeal because of the exterior,colour and make.

I chose this as my idea and explored the designs around it.I tries using the motiffs,the colours,the materials even the hinges (mechanism) as the building blocks for the design and animation.Even the font used was the "Dilli Chaatwala" kind of street,raw,font to keep it true to its style.

I have shared some exploration,experiments and style frames of the same.Hope you like it.